Digital Marketing Specialist

Responsibility

• Strategize, implement, and manage digital advertising campaigns across a range of platforms including but not limited to Meta, Google and Yahoo. The goal is to meet or exceed company KPIs through effective use of display and search keyword advertising
• Optimize ad placements and messages to enhance campaign cost efficiency. Provide recommendations to onsite user experience improvements to both internal teams and external partners
• Engage with the editorial team to propose new content ideas aimed at boosting digital exposure through SEO and trending social platform topics
• Work closely with the analytics and IT departments to ensure accurate data tracking, performance reporting and optimization of UX/UI
• Keep abreast of the latest in advertising technology to foster innovation and maintain competitive edge
• Regularly monitor and analyse advertising performance using key metrics to identify trends and provide actionable insights to meet agreed objectives

Qualifications & Skills

• Minimum 1-3 years of experience in digital marketing agencies, with hands on experience of ad platforms (Meta Ads Manager and Google Ads)
• Knowledges of Google Tag Manager, Google Analytics, Baidu, WeChat and programmatic advertising are preferred
• Data-driven, positive-thinking, good business sense with analytical abilities and presentation skills while working in a fast-paced environment
• Bachelor’s degree holder, Marketing, Advertising or Business Management or relevant field is preferred
• Good command of written and spoken English and Cantonese, fluency in Mandarin would be a plus
• Passionate about fintech startup and platform business model

If you are interested in joining this exciting team, please email to recruitment@10life.com your resume with your expected salary