Digital Marketing Executive

Responsibilities:

• Strategize, implement, and manage digital advertising campaigns across a range of platforms including but not limited to Meta, Google and Yahoo. The goal is to meet or exceed company KPIs through effective use of display and search keyword advertising.
• Optimize ad placements and messages to enhance campaign cost efficiency. Provide recommendations to onsite user experience improvements to both internal teams and external partners.
• Engage with the editorial team to propose new content ideas aimed at boosting digital exposure through SEO and trending social platform topics.
• Work closely with the analytics and IT departments to ensure accurate data tracking, performance reporting and optimization of UX/UI.
• Keep abreast of the latest in advertising technology to foster innovation and maintain competitive edge.
• Regularly monitor and analyse advertising performance using key metrics to identify trends and provide actionable insights to meet agreed objectives.

    Requirements:

• Minimum 1-3 years of experience in digital marketing agencies, with hands on experience of ad platforms (Meta Ads Manager and Google Ads).
• Knowledges of Google Tag Manager, Google Analytics, Baidu, WeChat and programmatic advertising are preferred.
• Data-driven, positive-thinking, good business sense with analytical abilities and presentation skills while working in a fast-paced environment.
• Bachelor’s degree holder, Marketing, Advertising or Business Management or relevant field is preferred.
• Good command of written and spoken English and Cantonese, fluency in Mandarin would be a plus.
• Passionate about fintech startup and platform business model.
• Candidate with more experiences may considered to be senior specialist or assistant manage.
• IANG is also welcome.

If you are interested to join us, please send your resume stating the expected salary to recruitment@10Life.com